True Observer Media Ltd. (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you interact with our website and services.
1. Who We Are
True Observer Media Ltd.
Registered in England & Wales
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Number: 1668840
Email: info@trueobservermedia.com
2. What Data We Collect
We may collect the following categories of data:
- Contact Information: name, email address, phone number, company details.
- Service Data: information you provide when requesting our reports, analyses, or evaluations.
- Technical Data: IP address, browser type, device information, and cookies (see section 7).
We do not intentionally collect sensitive personal data (e.g. health, political opinions, biometrics).
3. How We Use Your Data
We process personal data only for specific and legitimate purposes, such as:
- Responding to enquiries and providing requested services.
- Preparing and delivering monitoring or analysis reports.
- Improving our website and services.
- Meeting legal and regulatory obligations.
4. Legal Basis for Processing (GDPR)
We rely on one or more of the following legal grounds:
- Contractual necessity: when providing services you requested.
- Legitimate interests: to improve services and communicate relevant updates.
- Consent: where you explicitly agree (e.g. subscribing to a newsletter).
- Legal obligations: to comply with applicable law.
5. Data Sharing
We do not sell or trade your personal data.
We may share limited data with:
- Service providers (e.g. hosting, email, analytics) under strict data-processing agreements.
- Legal authorities where required by law.
6. International Transfers
If data is transferred outside the UK/EU, we ensure safeguards are in place (e.g. Standard Contractual Clauses or equivalent).
7. Cookies & Tracking
Our website uses cookies and similar technologies to:
- Enable basic functionality (e.g. security, language, session management).
- Measure and improve website performance and content.
- Support advertising and campaign measurement.
Matomo Analytics (self-hosted)
We use Matomo Analytics to understand how visitors interact with our content and to improve user experience. Matomo is an open-source, privacy-focused analytics platform that runs entirely on our own servers — no usage data from Matomo is shared with third parties such as Google or social media networks. Depending on your consent preferences, Matomo may set a small number of first-party cookies to generate anonymous usage statistics and recognise returning visits. The information collected includes anonymised IP address, pages visited, device type, operating system, and approximate location (country or region only).
Google Ads / Google Tag (gtag.js)
We also use Google Ads, including the Google tag (gtag.js), to measure the effectiveness of our advertising campaigns and, where applicable, to show relevant ads on Google services and the Google Display Network. When you consent to marketing/analytics cookies, Google may set cookies and collect information such as your IP address, browser and device information, pages visited, and conversion events (for example, when you submit a form). This information may be processed by Google LLC in the United States and other countries. Google acts as an independent controller for this data. For more information on how Google uses data, please see Google’s Privacy Policy and “How Google uses information from sites or apps that use our services”.
You can manage your cookie preferences at any time using the cookie banner on this website or through your browser settings. If you disable non-essential cookies, certain analytics or advertising features may not function.
8. Data Retention
We keep personal data only as long as necessary to fulfil the purposes above, unless a longer retention is required by law.
9. Your Rights
Under GDPR and UK law, you have the right to:
- Access your personal data.
- Request correction or deletion.
- Restrict or object to processing.
- Data portability.
- Withdraw consent (where processing is based on consent).
To exercise your rights, contact us at: privacy@trueobservermedia.com.
10. Security
We take appropriate technical and organisational measures to protect personal data from loss, misuse, and unauthorised access.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the “last updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Data Protection Officer
True Observer Media Ltd.
Email: privacy@trueobservermedia.com
If you are not satisfied, you may also contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.