Cases of Study

Selected Case Studies (Anonymised)

Case Study 01 Anonymised case visual

Targeted Harassment, Misleading Commercial Practices & Identity Misuse

A high-reach football commentary channel repeatedly published content targeting a specific individual, combining personal attacks, insinuations, and the systematic use of protected club-associated identifiers (e.g. colour and identity references) in a way likely to cause confusion and reputational harm. The activity is ongoing.

  • Actors involved (anonymised) Content creator operating a football commentary channel; targeted individual; multiple community-level football supporter associations (names and affiliations masked).
  • Actions taken Continuous monitoring and archiving of videos, descriptions, comments, and updates; construction of a chronological evidence dossier; identification of repeated harassment patterns; documentation of misleading commercial practices; coordination with multiple supporter associations to increase scrutiny; formal reports submitted to the hosting platform and relevant consumer-protection and advertising oversight bodies.
  • Current status The behaviour continues intermittently. Evidence collection and reporting remain active, with updated submissions made as new material appears.
Key takeaway: Sustained documentation and multi-channel pressure raise the cost of continued misconduct.
Case Study 02 Anonymised case visual

Gambling Promotion Exposed to General Audiences

A football-focused content creator displayed a gambling promotion banner visible to unrestricted audiences, including minors, without adequate age-gating or audience segmentation.

  • Actors involved (anonymised) Football content creator; online gambling operator (name masked); video-hosting platform.
  • Actions taken Capture of visual and contextual evidence showing unrestricted exposure; formal report submitted to the hosting platform citing advertising and child-protection policies; direct notification sent to the gambling operator with documented proof of improper placement.
  • Result The promotional banner was removed or modified, ending its visibility to general audiences.
Key takeaway: Parallel reporting to platforms and advertisers accelerates corrective action.
Case Study 03 Anonymised case visual

Public Event Promotion Using Copyright-Protected Characters

A local event was promoted using recognisable game characters (e.g., “Super Mario” and “Disney Pixar” style visuals) aimed at families. We collected the public promotion footprint, verified the claims being made, and prepared a summary for the council.

  • Actors involved (anonymised) Event organiser; public advertising channels; local regulatory authorities.
  • Actions taken Collection of public advertisements and promotional materials; verification of claims made by the organiser; compilation of a structured briefing suitable for regulatory review.
  • Result A complete evidence package prepared for authority assessment, avoiding public confrontation.
Key takeaway: Clear documentation allows authorities to assess compliance efficiently.
Case Study 04 Anonymised case visual

Formal Regulatory Communication & Evidence Annex

Support provided to a private reporter in preparing a formal, neutral communication to a local authority regarding potential compliance issues linked to a publicly advertised activity.

  • Actors involved (anonymised) Private reporter; local authority department; commercial organiser.
  • Actions taken Drafting of an official-style email; preparation of a concise annex including dates, locations, links and screenshots; framing focused on verification requests rather than allegations.
  • Result Authority received a clear, actionable submission suitable for internal review.
Key takeaway: Structured submissions reduce friction and improve regulatory response.