True Observer Media Ltd. (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you interact with our website and services.
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1. Who We Are
True Observer Media Ltd.
Registered in England & Wale
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Number: 1668840
Email: info@trueobservermedia.com
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2. What Data We Collect
We may collect the following categories of data:
•Contact Information: name, email address, phone number, company details.
•Service Data: information you provide when requesting our reports, analyses, or evaluations.
•Technical Data: IP address, browser type, device information, and cookies (see section 7).
We do not intentionally collect sensitive personal data (e.g. health, political opinions, biometrics).
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3. How We Use Your Data
We process personal data only for specific and legitimate purposes, such as:
•Responding to enquiries and providing requested services.
•Preparing and delivering monitoring or analysis reports.
•Improving our website and services.
•Meeting legal and regulatory obligations.
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4. Legal Basis for Processing (GDPR)
We rely on one or more of the following legal grounds:
•Contractual necessity: when providing services you requested.
•Legitimate interests: to improve services and communicate relevant updates.
•Consent: where you explicitly agree (e.g. subscribing to a newsletter).
•Legal obligations: to comply with applicable law.
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5. Data Sharing
We do not sell or trade your personal data.
We may share limited data with:
•Service providers (e.g. hosting, email, analytics) under strict data-processing agreements.
•Legal authorities where required by law.
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6. International Transfers
If data is transferred outside the UK/EU, we ensure safeguards are in place (e.g. Standard Contractual Clauses or equivalent).
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7. Cookies & Tracking
Our website uses cookies to:
•Enable basic functionality.
•Use of Analytics (Matomo)
This website uses Matomo Analytics to understand how visitors interact with our content and to improve user experience.
Matomo is an open-source, privacy-focused analytics platform that runs entirely on our own servers — no data is shared with third parties such as Google or social media networks.
Depending on your consent preferences, Matomo may set a small number of first-party cookies to generate anonymous usage statistics and recognise returning visits.
The information collected includes anonymised IP addresses, pages visited, device type, operating system, and approximate location (country or region only).
All data remains under our control and is processed in compliance with the UK GDPR and EU GDPR regulations. You can withdraw your consent at any time by updating your cookie preferences on this website.
You can manage cookies through your browser settings.
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8. Data Retention
We keep personal data only as long as necessary to fulfil the purposes above, unless a longer retention is required by law.
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9. Your Rights
Under GDPR and UK law, you have the right to:
•Access your personal data.
•Request correction or deletion.
•Restrict or object to processing.
•Data portability.
•Withdraw consent (where processing is based on consent).
To exercise your rights, contact us at: privacy@trueobservermedia.com.
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10. Security
We take appropriate technical and organisational measures to protect personal data from loss, misuse, and unauthorised access.
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11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the “last updated” date.
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12. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Data Protection Officer
True Observer Media Ltd.
Email: privacy@trueobservermedia.com
If you are not satisfied, you may also contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.