Cases of Study

Selected Case Studies (Anonymised)

Case Study 01 Anonymised case visual

Targeted Harassment, Misleading Commercial Practices & Identity Misuse

A high-reach football commentary channel repeatedly published content targeting a specific individual, combining personal attacks, insinuations, and the systematic use of protected club-associated identifiers (e.g. colour and identity references) in a way likely to cause confusion and reputational harm. The activity is ongoing.

  • Actors involved (anonymised) Content creator operating a football commentary channel; targeted individual; multiple community-level football supporter associations (names and affiliations masked).
  • Actions taken Continuous monitoring and archiving of videos, descriptions, comments, and updates; construction of a chronological evidence dossier; identification of repeated harassment patterns; documentation of misleading commercial practices; coordination with multiple supporter associations to increase scrutiny; formal reports submitted to the hosting platform and relevant consumer-protection and advertising oversight bodies.
  • Current status The behaviour continues intermittently. Evidence collection and reporting remain active, with updated submissions made as new material appears.
Key takeaway: Sustained documentation and multi-channel pressure raise the cost of continued misconduct.
Case Study 02 Anonymised case visual

Gambling Promotion Exposed to General Audiences

A football-focused content creator displayed a gambling promotion banner visible to unrestricted audiences, including minors, without adequate age-gating or audience segmentation.

  • Actors involved (anonymised) Football content creator; online gambling operator (name masked); video-hosting platform.
  • Actions taken Capture of visual and contextual evidence showing unrestricted exposure; formal report submitted to the hosting platform citing advertising and child-protection policies; direct notification sent to the gambling operator with documented proof of improper placement.
  • Result The promotional banner was removed or modified, ending its visibility to general audiences.
Key takeaway: Parallel reporting to platforms and advertisers accelerates corrective action.
Case Study 03 Anonymised case visual

Public Event Promotion Using Copyright-Protected Characters

A local event was promoted using recognisable game characters (e.g., ā€œSuper Marioā€ and ā€œDisney Pixarā€ style visuals) aimed at families. We collected the public promotion footprint, verified the claims being made, and prepared a summary for the council.

  • Actors involved (anonymised) Event organiser; public advertising channels; local regulatory authorities.
  • Actions taken Collection of public advertisements and promotional materials; verification of claims made by the organiser; compilation of a structured briefing suitable for regulatory review.
  • Result A complete evidence package prepared for authority assessment, avoiding public confrontation.
Key takeaway: Clear documentation allows authorities to assess compliance efficiently.
Case Study 04 Anonymised case visual

Formal Regulatory Communication & Evidence Annex

Support provided to a private reporter in preparing a formal, neutral communication to a local authority regarding potential compliance issues linked to a publicly advertised activity.

  • Actors involved (anonymised) Private reporter; local authority department; commercial organiser.
  • Actions taken Drafting of an official-style email; preparation of a concise annex including dates, locations, links and screenshots; framing focused on verification requests rather than allegations.
  • Result Authority received a clear, actionable submission suitable for internal review.
Key takeaway: Structured submissions reduce friction and improve regulatory response.